A lot of the players I run with, especially my team, prefer a objective based game. Something where teamwork and communication are more important than how many "kills" you get. We have a member in the community who puts on some really great objective based games...i.e. tactical nuke guarding, real intense pilot down scenarios. You can check them out at Rage on Saturday nights from time to time.
Many players I have noticed have that Call of Duty mentality with the game. There is much more to it than that. Games that require teamwork and some amount of thought really make for an interesting game.